If you are a constant user of Instagram, then you will notice that not enough people care much about IGTV that was launched last year.
Me myself I don’t open it, no time to check unnecessary videos without adding values; Instagram has realized it and now they want to make it mandatory on your timeline starting from Thursday, February 14, 2019, users will now see IGTV videos from the people they follow show up directly on their main timeline.
These will appear as a regular post but will have a tag to differentiate them. You’ll only see videos from the people you follow and not random celebrities the way you currently do elsewhere in the app.
Instagram’s previous attempts to highlight IGTV have included IGTV in Explore, sharing IGTV videos to Stories, saving IGTV videos and allowing for IGTV web embeds. Unfortunately, no one was clicking on it which makes the purpose defeated.
Now that Instagram wants to make it mandatory for users to watch IGTV, I feel no one will still click on it. Maybe they should just scrap the feature off completely and let everyone rest.